Company and Product
“We believe strongly that the company is going to be reflected in the product and vice-versa.”
Jack Dorsey; founder of Twitter and Square
There’s an intangible connection between a company/team and the product they ship. To see this connection, look at companies like Zappos or 37Signals where company culture, office design, values, and language are finely tuned. Everything they do shows up in their product: the way they meet with each other internally, the software they use to stay organized, how they approach public communication and handle public gaffes, plan projects, hire, fire, budget, treat contractors and customers and take care of employees.
Caring about shipping the best product means caring about everything that effects that product.